STR's Poda Podi audio has emerged a winner. It is selling like hot cakes and is topping the charts. It has beaten the sales of all recent albums and Sony Music has another hit soundtrack on their hands. The musical offering is somewhat unusual given that a rank newcomer like Dharan holds credit as the music director.
Sony Music’s Asokh Parwani says : “Poda Podi music album is a runaway super hit. We have already got repeat order from music stores for the CD’s and digital sales are phenomenal. It is number one on FM’s and on mobile.”
Poda Podi did not have any big audio launches as it hit the stores directly and went on to be a hit.
STR himself is aggressively promoting the album. He is going around all FM stations promoting Poda Podi. Last Friday, STR gave a rocking live performance at the JFW Divas of South Awards which had the crowd in raptures, when he sang Love Panalaama Vennaama the super hit song. In fact, this peppy number is on everyone’s wish list at leading nightclubs in the city.
Another hit song in the album is Appan Mavanae Vaada sung by STR and written by Vaali. But what is it that all music directors who team up with STR are able to churn out chartbusters? It is Silambarasan’s superb sense in music and valuable inputs regarding the film's soundtrack that he gives.
Right now, he is dubbing for Poda Podi, as the film gets ready for a Diwali release.
